Bad things happen, even to good people, organizations and businesses. When a crisis occurs, prompt, accurate and managed communications to all key audiences become essential.

Martin Waymire helps clients prepare for crisis before crisis happens. At the first sign trouble, we help you determine the communications actions steps to take before, during and after the crisis. We have helped clients manage through train derailments, the explosion of a nursing home, a significant and prominent Chapter 11 bankruptcy filing, sensitive personnel matters, medical liability cases, allegations of embezzlement and other business misdeeds, and more.

When crisis strikes, MWAC can give you the advice and personal attention critical to managing the first hours of trouble. Our counseling and services guide you through the daunting -- and often tragic -- aftermath, when you simply must communicate with all of your internal and external publics.