Some firms claim to know how the news media works even if they have never worked in the news media. Martin Waymire knows how the media works because our staff includes former print and broadcast journalists. Our two principals are former daily newspaper journalists who were decorated at the highest levels for political and investigative reporting and feature writing. One Martin Waymire account executive is a former publisher, while another worked in radio news. One Martin Waymire principal taught undergraduate and graduate level journalism courses as an instructor at Michigan State University, one of the nation's most acclaimed j-schools. While they were working journalists, both Martin Waymire principals were regular guests on weekly statewide TV news programs that explored the political issues of the day.

If you want to know how to work with the news media and how the news media can work for you, look no further than Martin Waymire. We conduct half-day and full-day media training sessions customized to meet your company's or organization's needs. We can also help you prepare a media plan that teaches you how to anticipate and take advantage of good news opportunities, and how to expect and prepare for crises that might generate negative coverage.

While not required, we prefer to conduct our training in TV/video production studios, where all of the various "real life" news media interview situations can be replicated and practiced. Our training is not for the faint of heart, but it will prepare you for all of the curve balls, cross checks and body slams that any probing reporter could throw at you.